Press Release: Crowdfunding for Horse tech

Monday, August 14th, 2017

It takes a village to revolutionize horse tech: Anitar to modernize the RFID animal

Have you’ve ever wondered why you’re still carrying around that clunky RFID reader when searching for the horse you’re supposed to pick up, breed, register, or vaccinate, Anitar might have just the right solution for you!

The Icelandic startup, Anitar, just launched a Kickstarter to fund the first production run of a sleek, easy to use, RFID tag reader that fits right into your pocket.

Karl Mar Larusson, the founder of Anitar, says: “As dedicated riders, we keep a couple of horses at a farm nearby where they free range with horses of other owners. It’s not uncommon for people to confuse them. I wanted to have a
solution to make sure anyone entering a stable has easy access to the microchip data: the idea for Anitar was born. Now, two and a half years later, we finally have a working prototype and are ready to go into production.”

Anitar is looking for 250 forward-thinking horse lovers to pre-order the Anitar tag reader. The device bridges directly between the animal and various databases, such as the WorldFengur Studbook. You can show your support and get an innovation right into your pocket. For more information, follow this link: