Headline: Al Fares Dubai 2014 – “The Formula One for Horses”
Exhibitors from Germany with His Highness Sheikh Hasher bin Juma AL Maktoum
A love of horses runs in the blood of most Emirates, especially a fondness for Thoroughbreds and the Arabians that have been their companions for centuries. In recent years this has expanded to horses of all types with the introduction of nationals and ex-pats wanting children to have riding lessons right through to the expansion and development of competition in the Olympic disciplines.
Al Fares Dubai 2014 is a biennial exhibition for the Equine Trade and will be held in Dubai on 29-31 October this year. The event is in its 10th year and now attracts over 200 exhibitors from the UK, Europe and America – 20 countries in total. It has grown to become the largest exhibition in Asia and Africa for products and services for horses and riders.
The number of Australian manufacturers and providers choosing to exhibit at Al Fares has been growing over the last few years, but this number is about to increase with the appointment of an Australian and New Zealand representative; CV EVENTS. “I am delighted to be able to offer this opportunity for business growth to our part of the world” said CV EVENTS principal, Pip Byrne. “The UAE now has a very sophisticated horse industry and a very high level of upkeep per animal. They are keen to advance into the Olympic disciplines and are employing a lot of horse experts from around the world to ensure the very best in training, health and nutrition, equipment, stabling and care. The annual individual expenditure in the UAE is over $37,000.00 per horse, which is way above the predicted spend in our part of the world of $10,000.00 per horse annually” she said.
The Sheiks, particularly Dubai’s ruler Sheik Mohammed who is well known for his Darley thoroughbred operation and world-wide racing and breeding empire, are well represented in Australia and the UK. Sheik Mohammed is also a respected and successful Endurance rider and runs a team of mostly imported, Purebred Arabians that are kept in training at his Dubai stables. “The stabling and care of these horses is extraordinary” Pip said. “They are hungry for experts of all levels of the industry and for information about products and services that enhance the care level for their horses. They respect our level of horsemanship and it’s very common to hear an Australian or New Zealand accent in stables throughout the UAE! Al Fares attracts not only world-wide trade, but also has a VIP invitation list that includes the Sheiks and important members of the equine industry within the region. Sheik Mohammed is a regular visitor, along with other members of UAE Royal Families.”
Considering the level of money spent annually on each horse, attending Al Fares Dubai 2014 will provide enormous opportunities for Australian and New Zealand providers of equine services and products. Many horses of varied breeds are imported to the UAE annually, so Al Fares Dubai also provides an exceptional chance for breeders and suppliers to showcase their stock and make great business contacts.
CV EVENTS can be contacted directly on 0421 861 986 or through Facebook.
Email: cv-events@dodo.com.au
Website: www.cv-events.com.au
